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Sample Car Purchase Offer Email to Dealership Sales Representative

Per my earlier post on Consumer Reports New Car Price Report Makes Car Buying Easy, I figured it would be helpful to share the email I sent to the dealership sales representative to make my car purchase offer, in a templated format that you can use. This is to use in conjunction with the Consumer Reports New Car Price Guide, as outlined in that post.

[] – signify where you need to fill-in-the-blank with your own information.

 

[Sales Rep First Name],

Thank you very much for showing me the [make and model(s)] on [appointment date and time]!! After weighing all my options with the other vehicles I have been looking at, I did decide that the [make / model] [package name] is the vehicle for me. After looking through your dealership’s online inventory and that of a nearby dealership, I found that [dealership location] has the model in the color I would like: [color].

[url link to vehicle found online]

I would like to know if you would accept my offer of [offer price from the Consumer Reports New Car Price Guide], and transfer the vehicle, so I can continue to work with you, versus going directly to [dealership location]. So, I keep your time usage to a minimum, please run this by your manager before giving me a final answer.

This is for the invoice price of [invoice price from Consumer Reports New Car Price Guide] + [package price from Consumer Reports New Car Price Guide] = [total invoice & package price from Consumer Reports New Car Price Guide] – [dealer kickback from Consumer Reports New Car Price Guide] Dealer Holdback from [manufacturer make] = [repeat offer price from the Consumer Reports New Car Price Guide]. [repeat dealer kickback from Consumer Reports New Car Price Guide] is much more than I make for one hour worth of time and I know your time is very valuable to you and you should save it to deal with the difficult customers!

I very much hope we can continue to work together.

Thank you very much!

[Your Full Name]
[your signature line or phone number]

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